The production phase is where the video is actually shot. You’re in the real world now, interviewing contributors, on location, putting the flesh on the bones of the shooting script.
It’s worth remembering this is the real world and you’re dealing with real people and all the uncertainty that brings. Be prepared for changes to even the best of plans. For the most part this is something that only the producer will need to worry about. But good communication at this stage is essential.
Expect, or ask for, regular updates on the production process. For example, are the interviews delivering what was expected? Has the shoot run into problems with interviewees suddenly being unavailable? Have contributors changed their minds about appearing in the video? Has weather adversely impacted the schedule? Remember, if it doesn’t happen during the production phase it won’t be in the end product.
Good producers will have a Plan B to bring to you if there are problems.